Introducing Atlantic Fertility: A New Name, A New Look, The Same Care You Trust

We’re excited to share something new.

Atlantic Reproductive Medicine is now Atlantic Fertility.
Along with our new name, you’ll notice a refreshed look, a new website, and a clearer way of telling our story. What hasn’t changed is what matters most: the people, the expertise, and the deeply personal care we provide to every patient who walks through our doors.

Why We Rebranded

Fertility care has evolved, and so have we.

Over the years, Atlantic has grown into the most comprehensive fertility center in the region. We’ve expanded our services, added new specialists, invested in advanced lab capabilities, and built a care model that supports every cause of infertility and every path to parenthood.

What’s New

A clearer name
“Fertility” is simple, inclusive, and clearly communicates what we do without medical jargon or confusion. And many patients call us “Atlantic Fertility” anyway.

A refreshed visual identity
Our updated brand reflects what patients tell us they feel here every day: warmth, trust, compassion, and calm. You’ll see softer colors, more human-centered imagery, and a look that better matches the experience inside our clinic.

A redesigned website
Our new website is easier to navigate, easier to understand, and designed to help patients quickly find what they need, whether that’s learning about treatment options, understanding costs, or getting care.

What Hasn’t Changed

Comprehensive care under one roof
Atlantic Fertility remains the only clinic in the region offering truly integrated fertility care, including:

• Female and male fertility specialists on staff

• An in-house reproductive urologist

• On-site embryology and andrology labs

• Integrated mental health support

• An in-house donor egg and embryo program through Shared Beginnings

From evaluation through treatment (and even family completion) your care stays coordinated, seamless, and centered on you.

A patient-first philosophy
We’re still a physician-owned practice. That means decisions are made by doctors who care deeply about outcomes and experience, not by corporate owners or shareholders. Patients are never just a number here.

The same trusted team
Our providers, nurses, embryologists, coordinators, and support staff haven’t changed, and neither has their commitment to kindness, transparency, and communication at every step of the journey.

Why This Matters for Patients

Fertility journeys are rarely linear. Many people start with one plan and discover new information along the way, whether it’s male factor infertility, the need for donor support, or additional emotional care.

At Atlantic Fertility, you don’t have to switch clinics, start over, or piece together care from multiple providers. You can start here — and end here — with everything you need in one place.

That continuity matters. It saves time. It reduces stress. And it helps patients move forward with clarity and confidence.

Looking Ahead

As Atlantic Fertility, we’ll continue to:

• Invest in the most advanced treatments and technology

• Support patients emotionally as well as medically

• Advocate for inclusive, evidence-based fertility care

We’re grateful to every patient, family, and referring provider who has trusted us over the years. Whether you’re just beginning to explore your options or already part of our community, we’re honored to be part of your journey.

Welcome to Atlantic Fertility.